Metric Views
Last updated
Last updated
Within each area of the test report page, in the top-right corner, there is a corresponding "views" selector that allows you to toggle between viewing conversion metrics, engagement metrics, and subscription metrics.
Conversion metrics view: shows you essential metrics relating to revenue, like conversion rate, average order value, and revenue per visitor
Engagement metrics view: shows you metrics related to higher-funnel events like clickthrough rate, add-to-cart rate, and bounce rate
Subscription metrics view: if you offer subscriptions, the subscription metrics view shows the breakdown of conversion metrics by one-time purchases and first-time subscriptions, so you can easily understand how your test impacts subscription engagement
If you offer subscriptions, the subscription metrics view shows the breakdown of conversion metrics by one-time purchases and first-time subscriptions, so you can easily understand how your test impacts subscription engagement.
To view reporting on your tests for subscription apps, simply change the "View" on a particular table on the test report page to the "Subscription metrics" view.
For information on what subscription apps are supported, see Subscription Apps.
