Overview

Reporting page overview

The Shoplift test reporting page provides a comprehensive view of how your test is performing, segmented into dedicated tabs that make it easier to explore different layers of insight.

Test results are organized into five tabs: Overview, Devices, Visitors, Channels, and Subscriptions. This structure allows you to quickly access the most relevant data depending on what you're analyzing.

Overview Tab

The Overview tab offers a high-level summary of your test’s performance and progress toward statistical significance.

Here, you’ll find information on total traffic, lift in your primary goal metric, test duration, and an estimated time to significance. This tab also shows your tested variants side by side with performance highlights and a visual preview of each experience.

If your test has reached a meaningful trend or significance, this is where you’ll see the most up-to-date progress indicators. A series of line charts also visualize how performance has changed over time, helping you spot trends, spikes, or anomalies as your test runs.

Devices Tab

The Devices tab breaks down performance across mobile and desktop visitors.

This is useful for identifying whether a change performs better on one platform than the other—especially helpful for design, layout, or UX-driven tests. You'll also see how your traffic is distributed across devices, allowing you to evaluate performance in context.

Visitors Tab

In the Visitors tab, Shoplift segments test results by new and returning visitors.

This view helps you understand how different types of users are responding to your test, whether you’re trying to improve first-time conversion or deepen engagement with existing customers. Visitor segmentation becomes available after Shoplift has been installed for at least 14 days, ensuring accurate classification.

Visitor segmentation becomes available only after Shoplift has been installed for at least 14 days. "New" refers to visitors seen for the first time during the test; "Returning" refers to those previously seen.

Channels Tab

The Channels tab shows how your test is performing across different traffic sources, such as paid search, organic social, or email.

If your experience drives stronger results from one acquisition channel but not others, this is where you’ll see it. Channel definitions follow the same rules as Google Analytics 4, providing consistent and familiar attribution logic.

Shoplift uses the same channel classification logic as Google Analytics 4 (GA4). For more information, see Dimensions.

Subscriptions Tab

If you use a supported subscription app, the Subscriptions tab will show how your test impacts recurring purchases. Here, you can compare the number of one-time orders versus first-time subscriptions for each variant. This view is especially useful if your goal is to grow your subscriber base or test onboarding improvements. No extra setup is required—Shoplift integrates directly with all major subscription platforms.

Shoplift automatically supports all major subscription apps—no setup required. For details, see Subscription Apps.

Have Questions?

If you need help interpreting your test results or configuring your reports, reach out to Customer Support. We're happy to help.