# Metrics

## **Metrics**

**Metrics** include both **Goals** *and* other important contextual data points like **Visitors**, **Conversions**, **Clicks**, and **Bounce Rate**. These help merchants understand how their tests perform across the funnel, even if they aren’t directly optimizing for them.

| Metric                   | Description                                                                                     |
| ------------------------ | ----------------------------------------------------------------------------------------------- |
| Visitors                 | Number of unique visitors who saw a tested experience                                           |
| Clicks                   | Number of unique visitors who navigated to a new page after seeing the experience               |
| Bounce rate              | Percentage of visitors who saw the experience but didn’t navigate to another page               |
| Cart adds                | Number of unique visitors who added at least one item to their cart after seeing the experience |
| Conversions              | Number of unique visitors who made a purchase after seeing the tested experience                |
| Orders                   | Number of orders placed by visitors after seeing a given variant                                |
| Revenue                  | Total revenue generated from orders placed by visitors for each experience variant              |
| One-time orders          | Orders placed that **did not** include a new recurring subscription product                     |
| First-time subscriptions | Orders that **did** include a new recurring subscription product                                |