Metrics

Explore the documentation below to learn how Shoplift tracks and reports on test metrics.

Metrics

Metrics include both Goals and other important contextual data points like Visitors, Conversions, Clicks, and Bounce Rate. These help merchants understand how their tests perform across the funnel, even if they aren’t directly optimizing for them.

Metric	Description
Visitors	Number of unique visitors who saw a tested experience
Clicks	Number of unique visitors who clicked an element on the test page after seeing the experience
Bounce rate	Percentage of visitors who saw the experience but didn’t navigate to another page
Cart adds	Number of unique visitors who added at least one item to their cart after seeing the experience
Conversions	Number of unique visitors who made a purchase after seeing the tested experience
Orders	Number of orders placed by visitors after seeing a given variant
Revenue	Total revenue generated from orders placed by visitors for each experience variant
One-time orders	Orders placed that did not include a new recurring subscription product
First-time subscriptions	Orders that did include a new recurring subscription product