> For the complete documentation index, see [llms.txt](https://docs.shoplift.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.shoplift.ai/test/price-testing.md). # Price Testing Price testing allows you to experiment with different pricing strategies by showing different prices to different visitor segments for the same product. This approach lets brands gauge consumer reactions and measure the impact on conversion rates and revenue before making widespread pricing changes. For details on Shoplift's price testing feature, explore the documentation below. {% hint style="warning" %} Before launching a price test, you **must** read (1) [Overview](/test/price-testing/overview.md) and (2) [Theme Setup](/test/price-testing/setup.md). {% endhint %}

		Cover image
Overview	Explore how price testing works and requirements for your store	10.png	Overview
Theme Setup	Learn about the 1-time setup to enable price testing on your theme	Docs Icons.png	One-Time Theme Setup
Creating a Price Test	Follow step-by-step instructions on creating a price test	3.png	Create a Price Test
Preview & QA	View prices across your site to ensure visitors have a seamless experience	7.png	Previewing a Price Test
Launch Your Test	Review best practices for post-launch validation and reports	4.png	Launching A Price Test
Troubleshooting Guide	Get answers to price testing FAQs	Docs Icons (6).png	Troubleshooting Guide