# Price Testing

Price testing allows you to experiment with different pricing strategies by showing different prices to different visitor segments for the same product. This approach lets brands gauge consumer reactions and measure the impact on conversion rates and revenue before making widespread pricing changes. 

For details on Shoplift's price testing feature, explore the documentation below.

{% hint style="warning" %}
Before launching a price test, you **must** read (1) [Overview](https://docs.shoplift.ai/test/price-testing/overview)  and (2) [Theme Setup](https://docs.shoplift.ai/test/price-testing/setup).
{% endhint %}

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-cover data-type="image">Cover image</th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Overview</strong></td><td>Explore how price testing works and requirements for your store</td><td><a href="https://314821113-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FDg2m2UmvTCMjmBjnzBKA%2Fuploads%2FfOFoHTQHTRguZUEGj0rd%2F10.png?alt=media&#x26;token=de156d89-a513-42a8-a9fc-32dcc876cf3b">10.png</a></td><td><a href="price-testing/overview">overview</a></td></tr><tr><td><strong>Theme Setup</strong></td><td>Learn about the 1-time setup to enable price testing on your theme</td><td><a href="https://314821113-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FDg2m2UmvTCMjmBjnzBKA%2Fuploads%2FHUiTWHkZSU6bmwo57bL4%2FDocs%20Icons.png?alt=media&#x26;token=9a2a9df4-a88d-41dc-92d3-cde6b818e550">Docs Icons.png</a></td><td><a href="price-testing/setup">setup</a></td></tr><tr><td><strong>Creating a Price Test</strong></td><td>Follow step-by-step instructions on creating a price test</td><td><a href="https://314821113-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FDg2m2UmvTCMjmBjnzBKA%2Fuploads%2FZHkG5D6m0xagjlabla4f%2F3.png?alt=media&#x26;token=d189e6b4-c403-4702-852d-d19a433c53fd">3.png</a></td><td><a href="price-testing/create-a-price-test">create-a-price-test</a></td></tr><tr><td><strong>Preview &#x26; QA</strong></td><td>View prices across your site to ensure visitors have a seamless experience</td><td><a href="https://314821113-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FDg2m2UmvTCMjmBjnzBKA%2Fuploads%2Fvww6SansQMPBn1XWkqYw%2F7.png?alt=media&#x26;token=78cdc1a8-b963-41df-95da-d191b45e1ce3">7.png</a></td><td><a href="price-testing/qa-checklist">qa-checklist</a></td></tr><tr><td><strong>Launch Your Test</strong></td><td>Review best practices for post-launch validation and reports</td><td><a href="https://314821113-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FDg2m2UmvTCMjmBjnzBKA%2Fuploads%2FuikVTJJCtcgKstv5gLCp%2F4.png?alt=media&#x26;token=398e469c-345f-4f14-9d77-13a74ce8c205">4.png</a></td><td><a href="price-testing/launching-a-price-test">launching-a-price-test</a></td></tr><tr><td><strong>Troubleshooting Guide</strong></td><td>Get answers to price testing FAQs</td><td><a href="https://314821113-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FDg2m2UmvTCMjmBjnzBKA%2Fuploads%2F9StG07wK2utCI8rtsg7y%2FDocs%20Icons%20(6).png?alt=media&#x26;token=446cc402-68a6-4a0d-bca3-0c7700ea9285">Docs Icons (6).png</a></td><td><a href="price-testing/troubleshooting-guide">troubleshooting-guide</a></td></tr></tbody></table>