GA4 (Beta)

Shoplift provides a Google Analytics 4 (GA4) integration so that test data can be viewed and analyzed in GA4.

When configured, Shoplift will send an experience_impression event to GA4 each time a visitor is added to a test. An audience in GA4 for your original and variant experiences will also be created for each test.

Depending on how GA4 is configured for your store, different steps for setup are required.

Integrate GA4 (Shopify)Integrate GA4 with Google Tag ManagerIntegrate GA4 with Elevar