> For the complete documentation index, see [llms.txt](https://docs.shoplift.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.shoplift.ai/test/targeting.md).

# Audiences & Targeting

Shoplift tests can be conducted across your entire site, for all visitors, or targeted to a narrow subset of visitors depending on various attributes.

To learn more about each targeting type, how it works, and how to use it in your tests, see the links below.

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-cover data-type="files"></th><th data-hidden></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Devices</strong></td><td>Learn how to target by device type</td><td><a href="/files/vEYFFPhhxPjz2roQUvgv">/files/vEYFFPhhxPjz2roQUvgv</a></td><td></td><td><a href="/pages/8hYYKaYvds7CIdIQJb5Y">/pages/8hYYKaYvds7CIdIQJb5Y</a></td></tr><tr><td><strong>New and Returning Visitors</strong></td><td>Learn how to target by visitor type</td><td><a href="/files/PsnYYh4qgDnp6bUleNXJ">/files/PsnYYh4qgDnp6bUleNXJ</a></td><td></td><td><a href="/pages/O9RHTRDdWa2a94nwnqev">/pages/O9RHTRDdWa2a94nwnqev</a></td></tr><tr><td><strong>Custom Audiences</strong></td><td>Learn how to target by UTMs, referring domains, and country</td><td><a href="/files/AroJCURFUDX9rQtkivwV">/files/AroJCURFUDX9rQtkivwV</a></td><td></td><td><a href="/pages/uypLccNHEKs4h4HRtprZ">/pages/uypLccNHEKs4h4HRtprZ</a></td></tr></tbody></table>