> For the complete documentation index, see [llms.txt](https://docs.shoplift.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.shoplift.ai/test/targeting.md).

# Audiences & Targeting

Shoplift tests can be conducted across your entire site, for all visitors, or targeted to a narrow subset of visitors depending on various attributes.

To learn more about each targeting type, how it works, and how to use it in your tests, see the links below.

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-cover data-type="files"></th><th data-hidden></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Devices</strong></td><td>Learn how to target by device type</td><td><a href="https://314821113-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FDg2m2UmvTCMjmBjnzBKA%2Fuploads%2FHHZ7MJA8Ct3Iiyv8uf9s%2F1.png?alt=media&amp;token=765ed593-ba68-46fb-b4bd-4bf95e52f5e3">1.png</a></td><td></td><td><a href="/test/targeting/device.md">Devices</a></td></tr><tr><td><strong>New and Returning Visitors</strong></td><td>Learn how to target by visitor type</td><td><a href="https://314821113-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FDg2m2UmvTCMjmBjnzBKA%2Fuploads%2FIwUkPMg8ro7M5x2HVnbe%2F11.png?alt=media&amp;token=c39a77d2-e8ff-475e-97c9-9835d8df4061">11.png</a></td><td></td><td><a href="/test/targeting/new-and-returning-visitors.md">New and Returning Visitors</a></td></tr><tr><td><strong>Custom Audiences</strong></td><td>Learn how to target by UTMs, referring domains, and country</td><td><a href="https://314821113-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FDg2m2UmvTCMjmBjnzBKA%2Fuploads%2Fc5Kk28qQLDznw9QB8YEG%2F2.png?alt=media&amp;token=2c2bd97b-c928-4262-8e18-3f0d7e097e27">2.png</a></td><td></td><td><a href="/test/targeting/custom-audiences-utms-referring-domains-and-geo-targeting.md">Custom Audiences (UTMs, Referring Domains, and Geo-targeting)</a></td></tr></tbody></table>