Audiences & Targeting

Shoplift tests can be conducted across your entire site, for all visitors, or targeted to a narrow subset of visitors depending on various attributes.

To learn more about each targeting type, how it works, and how to use it in your tests, see the links below.

Devices

Learn how to target by device type

New and Returning Visitors

Learn how to target by visitor type

Custom Audiences

Learn how to target by UTMs, referring domains, and country