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  • INTRO
    • What is Shoplift?
    • What to Test
    • Quickstart
      • Install Shoplift
      • Create a Test
      • Edit Your Variant
      • Launch Your Test
  • TEST
    • Template Testing
      • Overview
      • Guides
        • Guide: Testing Individual Pages
        • Guide: Testing One-Click Payment Methods
        • Guide: Testing App Blocks
        • Guide: Testing Different Template Types
      • Theme Compatibility
      • Template Management
      • Switching Themes
      • Shopify Markets
      • Shopify Translate & Adapt
    • Theme Testing
      • Overview
      • Guides
        • Guide: Testing a Navigation Menu
        • Guide: Testing a Mini Cart
      • Theme Management
      • Theme Development
      • Switching Themes
    • URL Testing
      • Overview
      • Guides
        • Guide: Testing URLs
        • Guide: Testing Product Properties
    • JavaScript API (Beta)
      • isHypothesisActive
      • setAnalyticsConsent
      • getVisitorData
    • Lift Assistâ„¢
      • What is Lift Assistâ„¢?
      • How To Use Lift Assistâ„¢
      • Brand Styles
    • Audience Targeting
      • Devices
      • New and Returning Visitors
      • Custom Audiences (UTMs, Referring Domains, and Geo-targeting)
    • Test Management
      • Test Compatibility
      • Mutual Exclusion
      • QA Checklist
      • Scheduling Tests
      • Pausing Tests
      • Implementing Winning Tests
    • Performance
      • Pagespeed
      • Shopify Caching
      • CDNs and Edge Delivery
  • ANALYZE
    • Reports
      • Overview
      • Metrics
        • Goals & Reporting Metrics
        • Metric Views
      • Test Progress
      • Statistical Significance
      • Channel Groups
    • Tracking
      • Visitor Attribution
      • Web Pixel
      • Liquid Snippet
      • Anti-Flicker
      • Analytics Discrepancies
  • integrate
    • Integrations and Tooling
      • GA4 (Beta)
        • Integrate GA4 (Shopify)
        • Integrate GA4 with Google Tag Manager
        • Integrate GA4 with Elevar
        • Analyze Test Data In Google Analytics
        • Disabling the GA4 Integration
      • Subscription Apps
      • Page Builder Apps
      • Reporting Tools
      • Heatmapping Tools
      • Custom Integrations
  • ADMIN
    • Plans and Billing
      • Subscription Plans
      • Uninstalling Shoplift
    • Users and Permissions
      • Managing Team Access
      • Managing User Notifications
    • Privacy and Compliance
      • Customer Data and GDPR
  • PARTNERS & DEVELOPERS
    • Shoplift Partner Program
    • Testing on Development Stores
  • SUPPORT
    • Frequently Asked Questions
    • Get Help
    • Give Feedback
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  1. TEST

Audience Targeting

PreviousBrand StylesNextDevices

Last updated 5 months ago

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Shoplift tests can be conducted across your entire site, for all visitors, or targeted to a narrow subset of visitors depending on various attributes.

To learn more about each targeting type, how it works, and how to use it in your tests, see the links below.

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Devices

Learn how to target by device type

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New and Returning Visitors

Learn how to target by visitor type

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Custom Audiences

Learn how to target by UTMs, referring domains, and country