# New and Returning Visitors {% hint style="info" %} This article discusses visitor targeting, which is available on Advanced and Pro plans only. {% endhint %} ### Visitor targeting All tests in Shoplift can be segmented to all visitors, new visitors, or returning devices. #### New visitors When a test is segmented to new visitors, only visitors who have not been to your website since Shoplift has been installed will be shown the test. #### Returning visitors When a test is segmented to returning visitors, only visitors who have been to your website since Shoplift has been installed will be shown the test. ### How Shoplift tracks new and returning visitors The moment you install Shoplift, we begin identifying visitors on your store with our tracking script. Initially, all visitors are deemed "new". Over time, as Shoplift sees visitors return to your site, we identify them as returning visitors. This pool of returning visitors becomes more accurate and reliable over time. ### Why do I have to wait 7 days to use visitor targeting? You may notice that when you install Shoplift for the first time, we gate new and returning visitor targeting behind a 7-day window. This is to ensure that our tracking script has a sufficient sample size of new and returning visitors prior to enabling tests to be segmented on these attributes. As with other analytics and reporting tools, the longer that the script is on your website, the better it becomes at identifying who is a new or returning visitor long-term. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.shoplift.ai/test/targeting/new-and-returning-visitors.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.