$0 Order Reporting

Overview

Shoplift's A/B test reports are designed to track and optimize high-impact revenue-generating conversions. By default, the reporting engine excludes orders valued at $0.00 (or local currency equivalent) to ensure that standard conversion rate and revenue metrics are focused solely on paid transactions.

However, many high-growth strategies rely on optimizing the conversion of non-revenue-generating orders, such as:

• Free Samples or trials

• Free Product + Paid Shipping promotions

• Gifting

The $0 Order Reporting Preference is a global setting that allows you to include these specific transactions in your test reports, providing a complete view of visitor conversion behavior regardless of order value.

Configuration

This is a global setting that affects how data is processed for all tests running on your store.

1. Navigate to the Shoplift App.

2. Go to Settings > Preferences

3. Locate the toggle switch labeled: Include $0 orders in test reports.

Impact on Reporting

Enabling this feature will directly impact your Orders count and the resulting Conversion Rate metric within your A/B test reports:

If you ever need help with Shoplift, our support team is always available to assist. Reach out from within the app using the live chat widget in the bottom right of the screen, or email [email protected] to get in touch.