> For the complete documentation index, see [llms.txt](https://docs.shoplift.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.shoplift.ai/analyze/tracking.md).

# Tracking

Unlike other testing platforms, setting up conversion tracking on Shoplift is completely no-code and fully automated, so you don't need to dig into your theme code to insert any scripts. If you are curious about where the tracking script lives or how it works, the articles below will provide a primer on how the various pieces function and how they're integrated with your store data.

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-cover data-type="files"></th><th data-hidden></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Visitor Attribution</strong></td><td>Learn how Shoplift attributes visitors to a test</td><td><a href="/files/PsnYYh4qgDnp6bUleNXJ">/files/PsnYYh4qgDnp6bUleNXJ</a></td><td></td><td><a href="/pages/wqZPxHFHaQFPj8JdJnvt">/pages/wqZPxHFHaQFPj8JdJnvt</a></td></tr><tr><td><strong>Web Pixel</strong></td><td>Learn about our server-side event tracking</td><td><a href="/files/JAP4FTbCTcD0EIjix0ZY">/files/JAP4FTbCTcD0EIjix0ZY</a></td><td></td><td><a href="/pages/7xCbklZgehXgNYNDMwpp">/pages/7xCbklZgehXgNYNDMwpp</a></td></tr><tr><td><strong>Liquid Snippet</strong></td><td>Learn about our javascript snippet</td><td><a href="/files/6NlUsmV6ngRk4XReiY76">/files/6NlUsmV6ngRk4XReiY76</a></td><td></td><td><a href="/pages/bTSdP9H21uc50ISAzwoF">/pages/bTSdP9H21uc50ISAzwoF</a></td></tr><tr><td><strong>Anti-Flicker</strong></td><td>Learn how Shoplift prevents flicker</td><td><a href="/files/nXu0WN7HA222Scsg7QtO">/files/nXu0WN7HA222Scsg7QtO</a></td><td></td><td><a href="/pages/3GWaWP7QdAZrgc1jHVgR">/pages/3GWaWP7QdAZrgc1jHVgR</a></td></tr><tr><td><strong>Analytics Discrepancies</strong></td><td>Understand why Shoplift's metrics might differ from other tools</td><td><a href="/files/kJZfvoU8Hhos2JVzyRzW">/files/kJZfvoU8Hhos2JVzyRzW</a></td><td></td><td></td></tr></tbody></table>


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