# Tracking Unlike other testing platforms, setting up conversion tracking on Shoplift is completely no-code and fully automated, so you don't need to dig into your theme code to insert any scripts. If you are curious about where the tracking script lives or how it works, the articles below will provide a primer on how the various pieces function and how they're integrated with your store data.


Visitor Attribution	Learn how Shoplift attributes visitors to a test	11.png	visitor-attribution
Web Pixel	Learn about our server-side event tracking	2.png	web-pixel
Liquid Snippet	Learn about our javascript snippet	Docs Icons (3).png	liquid-snippet
Anti-Flicker	Learn how Shoplift prevents flicker	2.png	anti-flicker
Analytics Discrepancies	Understand why Shoplift's metrics might differ from other tools	2.png

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