Heatmapping Tools
Using a heatmapping tool is a great method to more deeply understand the behavior of shoppers on test variants
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Using a heatmapping tool is a great method to more deeply understand the behavior of shoppers on test variants
Last updated
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Heatmap.com ()
Hotjar
Microsoft Clarity
LogRocket
Fullstory
Mouseflow
Lucky Orange
Running heatmaps on your test variants can be performed by targeting the URL(s) for your tested templates and filtering for the query parameter of the variant template.
Using your heatmapping tool of choice, create a new heatmap that is targeted at the URL (or group of URLs) assigned to the template you are testing.
Add a filter for page URL or query parameter, select "contains" as the operator logic, and enter the view=[template-suffix]
URL parameter to filter your heatmap to the test variant. If you are unsure of which suffix corresponds to your test, you can look at your test variant in Shoplift. The suffix of the variant will be the variant title in either the Test Draft screen or the Test Report screen.
Once you've filtered for your variant template, you will need to create a corresponding heatmap for your control template that excludes visitors to your variant template.
As done above, add a filter for page URL or query parameter, select "does not contain" as the operator logic, and enter the view=[template-suffix]
URL parameter to filter your heatmap for control test visitors only.