Visitor Attribution
Last updated
Was this helpful?
Last updated
Was this helpful?
When a website visitor arrives on your site, Shoplift will create a unique identifier in their browser and track any associated website events that they perform, like pageviews, cart adds, checkouts, and orders.
If you have a test running and the visitor visits a page that is part of the test (and the visitor is within a valid audience for the test), Shoplift will allocate that visitor into a test "bucket", either A or B. From that point forward, any events that the visitor performs will be attributed to the tested variation that they experience. Events that occurred before reaching a tested page will not be counted towards the test.
In other words: if a test could have any impact on a visitor's behavior, then that behavior is recorded and attributed to the test. For example, if you are running a product page test and a visitor encounters a tested product page, they will be included in the test and shown either the A or B variant. Then, if that same visitor places an order elsewhere on your website, that order as well as other events they've performed will be attributed to the test variant that they encountered.
For more information on the technical details of our tracking apparatus, see and .
It depends! For more information see .