Segment

Send Shoplift test data to Segment to unify your A/B testing insights with your entire customer data platform and all connected destinations.

Quick Start

// Segment + Shoplift Integration
function initializeShopliftSegment() {
  if (window.shoplift && window.analytics) {
    const visitorData = window.shoplift.getVisitorData();
    
    if (visitorData.visitor && visitorData.visitorTests.length > 0) {
      // Track test exposures
      visitorData.visitorTests.forEach(test => {
        analytics.track('Experiment Viewed', {
          experiment_id: test.testId,
          variant_id: test.hypothesisId,
          is_theme_test: test.isThemeTest
        });
      });
      
      // Identify user with test data
      const traits = {
        shoplift_visitor_id: visitorData.visitor.id,
        shoplift_device: visitorData.visitor.device,
        shoplift_country: visitorData.visitor.country
      };
      
      // Add each test as a trait
      visitorData.visitorTests.forEach(test => {
        traits[`shoplift_test_${test.testId}`] = test.hypothesisId;
      });
      
      analytics.identify(visitorData.visitor.id, traits);
    }
  } else {
    setTimeout(initializeShopliftSegment, 100);
  }
}

// Initialize on page load
initializeShopliftSegment();

Implementation Details

Track Calls

The integration sends an Experiment Viewed event for each test assignment, following Segment's standard naming convention for A/B testing events.

Identify Calls

User traits are set with test participation data, allowing you to:

• Create user segments based on test exposure

• Trigger personalized campaigns in connected tools

• Build cohorts for analysis in downstream destinations

Event Properties Reference

experiment_id	String	Unique test identifier from Shoplift
variant_id	String	Specific hypothesis/variant ID
is_theme_test	Boolean	Whether this is a theme test