Heap

Track Shoplift test variants in Heap to leverage automatic event capture and retroactive analysis capabilities.

Quick Start

Add this code after your Heap snippet:

// Heap + Shoplift Integration
function initializeShopliftHeap() {
  if (window.shoplift && window.heap) {
    const visitorData = window.shoplift.getVisitorData();
    
    if (visitorData.visitor && visitorData.visitorTests.length > 0) {
      // Identify user with Shoplift visitor ID
      heap.identify(visitorData.visitor.id);
      
      // Add user properties
      const properties = {
        shoplift_visitor_id: visitorData.visitor.id,
        shoplift_device: visitorData.visitor.device,
        shoplift_country: visitorData.visitor.country,
        shoplift_first_seen: visitorData.visitor.createdAt
      };
      
      // Add test assignments as properties
      visitorData.visitorTests.forEach(test => {
        properties[`test_${test.testId}`] = test.hypothesisId;
        properties[`test_${test.testId}_type`] = test.isThemeTest ? 'theme' : 'element';
        properties[`test_${test.testId}_assigned`] = test.createdAt;
      });
      
      heap.addUserProperties(properties);
      
      // Track test exposure events
      visitorData.visitorTests.forEach(test => {
        heap.track('Shoplift Test Exposure', {
          test_id: test.testId,
          variant_id: test.hypothesisId,
          is_theme_test: test.isThemeTest
        });
      });
    }
  } else {
    setTimeout(initializeShopliftHeap, 100);
  }
}

// Initialize on page load
initializeShopliftHeap();

Retroactive Analysis

Heap's automatic event capture means you can:

Define Events After the Fact

Create new events in Heap's UI and immediately analyze them by test variant without requiring code changes.

Build Test-Specific Funnels

1. Go to Analyze > Funnels

2. Add your conversion steps

3. Filter by test_[test_id] property

4. Compare conversion rates across variants

Create Variant Cohorts

1. Navigate to Users > Segments

2. Create segments based on test properties

3. Analyze long-term behavior differences

Visual Labeling

Use Heap's visual labeling to:

1. Tag elements involved in your tests

2. Create events specific to test interactions

3. Track engagement with variant-specific elements

Best Practices

1. Use consistent property naming (test_ prefix for all test properties)

2. Include assignment timestamps to analyze time-based effects

3. Track both automatic and manual allocation tests

4. Create saved reports for each major test

5. Export data via API for custom analysis