Hotjar

Track Shoplift test variants in Hotjar to segment heatmaps, recordings, and feedback by A/B test participation.

Quick Start

Add this code after your Hotjar tracking code:

// Hotjar + Shoplift Integration
function initializeShopliftHotjar() {
  if (window.shoplift && window.hj) {
    const visitorData = window.shoplift.getVisitorData();
    
    if (visitorData.visitor && visitorData.visitorTests.length > 0) {
      // Set user attributes
      hj('identify', visitorData.visitor.id, {
        device_type: visitorData.visitor.device,
        country: visitorData.visitor.country
      });
      
      // Tag recordings with test data
      visitorData.visitorTests.forEach(test => {
        hj('event', `shoplift_test_${test.testId}`);
        hj('tagRecording', [`test:${test.testId}`, `variant:${test.hypothesisId}`]);
      });
    }
  } else {
    setTimeout(initializeShopliftHotjar, 100);
  }
}

// Initialize on page load
initializeShopliftHotjar();

Filtering in Hotjar

Recordings

Use tags to filter recordings:

• test:[test_id] - All users in a specific test

• variant:[hypothesis_id] - Users in a specific variant

Heatmaps

Create separate heatmaps for each variant to compare user behavior.

Events

Filter by shoplift_test_* events to analyze specific test participants.

Best Practices

1. Create variant-specific heatmaps for visual comparison

2. Use consistent tag naming for easy filtering

3. Set up saved filters for frequently analyzed tests

4. Watch recordings of both control and variant to identify UX issues