Anti-Flicker

Anti-flicker component

When running tests, Shoplift automatically extends the base testing script to include an "anti-flicker" component. This prevents the display of page content until all elements have fully loaded, which ensures a consistent shopper experience and prevents "page flicker" or the "blink effect" which is common with A/B testing platforms.

The anti-flicker script is lightweight and allows for optimal page speed. Within this fraction of a second, Shoplift will place users into an audience segment corresponding with test parameters.

We've optimized our anti-flicker solution to run only on actively tested pages to ensure a near-zero performance impact on your store when running tests.

Once users have been placed into one segment, they will be prevented from seeing the other variant for the duration of the test.