Docs
  • INTRO
    • What is Shoplift?
    • What to Test
    • Quickstart
      • Install Shoplift
      • Create a Test
      • Edit Your Variant
      • Launch Your Test
  • TEST
    • Template Testing
      • Overview
      • Guides
        • Guide: Testing Individual Pages
        • Guide: Testing One-Click Payment Methods
        • Guide: Testing App Blocks
        • Guide: Testing Different Template Types
      • Theme Compatibility
      • Template Management
      • Switching Themes
      • Shopify Markets
      • Shopify Translate & Adapt
    • Theme Testing
      • Overview
      • Guides
        • Guide: Testing a Navigation Menu
        • Guide: Testing a Mini Cart
      • Theme Management
      • Theme Development
      • Switching Themes
    • URL Testing
      • Overview
      • Guides
        • Guide: Testing URLs
        • Guide: Testing Product Properties
    • JavaScript API (Beta)
      • isHypothesisActive
      • setAnalyticsConsent
      • getVisitorData
    • Lift Assist™
      • What is Lift Assist™?
      • How To Use Lift Assist™
      • Brand Styles
    • Audience Targeting
      • Devices
      • New and Returning Visitors
      • Custom Audiences (UTMs, Referring Domains, and Geo-targeting)
    • Test Management
      • Test Compatibility
      • Mutual Exclusion
      • QA Checklist
      • Scheduling Tests
      • Pausing Tests
      • Implementing Winning Tests
    • Performance
      • Pagespeed
      • Shopify Caching
      • CDNs and Edge Delivery
  • ANALYZE
    • Reports
      • Overview
      • Metrics
        • Goals & Reporting Metrics
        • Metric Views
      • Test Progress
      • Statistical Significance
      • Channel Groups
    • Tracking
      • Visitor Attribution
      • Web Pixel
      • Liquid Snippet
      • Anti-Flicker
      • Analytics Discrepancies
  • integrate
    • Integrations and Tooling
      • GA4 (Beta)
        • Integrate GA4 (Shopify)
        • Integrate GA4 with Google Tag Manager
        • Integrate GA4 with Elevar
        • Analyze Test Data In Google Analytics
        • Disabling the GA4 Integration
      • Subscription Apps
      • Page Builder Apps
      • Reporting Tools
      • Heatmapping Tools
      • Custom Integrations
  • ADMIN
    • Plans and Billing
      • Subscription Plans
      • Uninstalling Shoplift
    • Users and Permissions
      • Managing Team Access
      • Managing User Notifications
    • Privacy and Compliance
      • Customer Data and GDPR
  • PARTNERS & DEVELOPERS
    • Shoplift Partner Program
    • Testing on Development Stores
  • SUPPORT
    • Frequently Asked Questions
    • Get Help
    • Give Feedback
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On this page
  • Shoplift Web Pixel (server-side event tracking)
  • Customer events and personal identifiable information

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  1. ANALYZE
  2. Tracking

Web Pixel

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Last updated 8 months ago

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Shoplift Web Pixel (server-side event tracking)

When you install Shoplift, a web pixel will automatically be installed on your store using Shopify's Web Pixel API, which is the officially supported method of accessing customer events throughout the customer journey.

For all tests conducted on Shoplift, we leverage server-side customer events provided by Shopify through the Web Pixel API. This ensures that the data we receive is completely accurate and inline with what's happening on your store.

Customer events and personal identifiable information

Web pixel permissions are bundled in with Shopify's broader Customer Events. When installing Shoplift, you may notice that Shoplift is requesting permissions to sensitive customer data and personal identifiable information (PII), including emails, phone numbers, and addresses.

While Shopify's permission handling bundles event information together with PII, Shoplift never collects or stores this information. All customer data that Shoplift collects is anonymous event data and delivered via Shopify's Web Pixel API only.

For more information about how we handle customer data, see .

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