# Web Pixel ## Shoplift Web Pixel (server-side event tracking) When you install Shoplift, a web pixel will automatically be installed on your store using Shopify's Web Pixel API, which is the officially supported method of accessing customer events throughout the customer journey. For all tests conducted on Shoplift, we leverage server-side customer events provided by Shopify through the Web Pixel API. This ensures that the data we receive is completely accurate and inline with what's happening on your store. ## Customer events and personal identifiable information Web pixel permissions are bundled in with Shopify's broader Customer Events. When installing Shoplift, you may notice that Shoplift is requesting permissions to sensitive customer data and personal identifiable information (PII), including emails, phone numbers, and addresses. While Shopify's permission handling bundles event information together with PII, **Shoplift never collects or stores this information. All customer data that Shoplift collects is anonymous event data and delivered via Shopify's Web Pixel API only.** For more information about how we handle customer data, see [Privacy](https://docs.shoplift.ai/partners-and-developers/privacy). --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.shoplift.ai/analyze/tracking/web-pixel.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.