Views

Views

Each section of the test report page includes a "View" selector in the top-right corner. Views are pre-defined sets of metrics that help you focus on specific types of outcomes based on your testing goals. You can switch between views to quickly surface the data most relevant to your use case.

Available Views

Conversion Metrics View

• Highlights key metrics tied to revenue performance, including Conversion Rate, Average Order Value (AOV), and Revenue per Visitor (RPV).

Engagement Metrics View

• Focuses on upper-funnel behaviors such as Clickthrough Rate, Add-to-Cart Rate, and Bounce Rate, helping you understand how visitors interact with the page.

Subscription Metrics View

• If your store offers subscriptions, this view breaks down conversion performance by One-Time Orders and First-Time Subscriptions. This makes it easy to see how your test influences subscription acquisition.

To view subscription-related reporting, simply switch the table's View to "Subscription Metrics" on the test report page.

For more information on which subscription apps are supported, see Subscription Apps.