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  • INTRO
    • What is Shoplift?
    • What to Test
    • Quickstart
      • Install Shoplift
      • Create a Test
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  • TEST
    • Template Testing
      • Overview
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        • Guide: Testing Individual Pages
        • Guide: Testing One-Click Payment Methods
        • Guide: Testing App Blocks
        • Guide: Testing Different Template Types
      • Theme Compatibility
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        • Guide: Testing a Navigation Menu
        • Guide: Testing a Mini Cart
      • Theme Management
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    • URL Testing
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      • Guides
        • Guide: Testing URLs
        • Guide: Testing Product Properties
    • JavaScript API (Beta)
      • isHypothesisActive
      • setAnalyticsConsent
      • getVisitorData
    • Lift Assist™
      • What is Lift Assist™?
      • How To Use Lift Assist™
      • Brand Styles
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  • ANALYZE
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    • Tracking
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      • Liquid Snippet
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      • Analytics Discrepancies
  • integrate
    • Integrations and Tooling
      • GA4 (Beta)
        • Integrate GA4 (Shopify)
        • Integrate GA4 with Google Tag Manager
        • Analyze Test Data In Google Analytics
        • Disabling the GA4 Integration
      • Subscription Apps
      • Page Builder Apps
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  • ADMIN
    • Plans and Billing
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      • Uninstalling Shoplift
    • Users and Permissions
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    • Privacy and Compliance
      • Customer Data and GDPR
  • PARTNERS & DEVELOPERS
    • Shoplift Partner Program
    • Testing on Development Stores
  • SUPPORT
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GA4 (Beta)

PreviousIntegrations and ToolingNextIntegrate GA4 (Shopify)

Last updated 10 hours ago

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Shoplift provides a Google Analytics 4 (GA4) integration so that test data can be viewed and analyzed in GA4.

When configured, Shoplift will send an experience_impression event to GA4 each time a visitor is added to a test. An audience in GA4 for your original and variant experiences will also be created for each test.

Depending on how GA4 is configured for your store (either via the Google & YouTube sales channel for Shopify, or via Google Tag Manager) different steps for setup are required.

If you use Elevar or Littledata, additional set up may be required. In these cases, we recommend working with Elevar or Littledata directly to set up Shoplift's GA4 integration. We are working on creating official guides to assist with setup in these scenarios.

Integrate GA4 (Shopify)
Integrate GA4 with Google Tag Manager