Integrate GA4 (Shopify)

This guide is intended for merchants who have connected GA4 with their Shopify store by using the Google & Youtube sales channel for Shopify. If you've configured GA4 for your store with Google Tag Manager or use Elevar to manage your data layer, follow those guides instead.

Prerequisites

Before integrating GA4 with Shoplift, make sure you have the following:

• A Google Analytics 4 property set up for your store via the Google & YouTube sales channel for Shopify

• Access to this Google Analytics property to authorize the connection in Shoplift

• The ability to create Audiences in GA4 via the Google Account you use to authorize the connection

Set up the integration

Configuring the integration (takes 2 minutes)

1. In Shoplift, navigate to Settings and then click the Integrations tab.

2. Click Connect to open up an authorization window for your Google account, and select the Google account that has access to your GA property from the list.

3. On the next screen, Shoplift will request permissions to Edit Google Analytics management entities. Click Allow. These permissions will allow Shoplift to create Google Analytics audiences for your tests on your behalf.

4. Once you've authorized the connection, you will be redirected back to Shoplift, and an account selection dropdown will appear. Select the Google Analytics account for your store from the list.

5. After selecting an account, a property selection dropdown will appear. Select the property for your store. You can confirm it is the correct property by referencing the Measurement ID in the dropdown, next to each property name (this will be a string of characters, like G-XXXXXXXXXX).

1. Once you've selected your property, click Confirm. The integration will toggle on, and your Google Analytics 4 account and Shoplift are now integrated.

Now, when you launch new tests, Shoplift will now automatically creating audiences for these tests in GA4 and send associated visitor events as they occur.