Goals & Reporting Metrics

Test goals

While the primary goal of your test is used to calculate a winner, Shoplift also tracks other critical metrics to assess the performance of each template experience more broadly.

The metrics tracked as goals are as follows:

• Clickthrough Rate: The ratio of total visitors who encountered a tested experience to the visitors who encountered it and clicked on an element on an associated test page.

• Add-to-Cart Rate: The ratio of total visitors who encountered a tested experience to those who encountered it and added at least one item to their cart.

• Conversion Rate: The percentage ratio of total orders to total traffic for a given variant experience.

• Average Order Value: The monetary ratio of total revenue to total orders for a given variant experience.

• Revenue per Visitor: The monetary ratio of total revenue to total traffic for a given variant experience.

For each of the metrics above, you will also see the improvement or reduction that was driven by your variant template relative to your original template, represented as a percentage. This is a quick way to assess the degree of improvement or reduction driven by any test that you run.

FAQ: I have a negative lift! Should I end my test?

Do not be alarmed if your test lift is negative, especially if the minimum time requirement (3 days) and minimum sample size requirement (30 orders per test variant) have not been met. We recommend that you keep your test running, until you can identify clear and valid trends in the test data. If you have concerns about your test's lift, reach out to Customer Support for assistance.

Other tracked metrics

Shoplift tracks a number of other performance metrics across the various device and audience segments that encountered your tested experiences.

• Visitors: The count of unique visitors who encountered each variant and the percentage of total test traffic they contribute (your traffic allocation).

• Clicks: A tally of unique visitors who encountered a tested experience and clicked on an element on an associated test page.

• Bounce Rate: The percentage of visitors that encountered a tested experience but did not proceed on to a subsequent page.

• Cart Adds: The count of unique visitors who encountered a tested experience and added at least one item to their cart.

• Orders: The number of orders transacted by visitors for each variant experience.

• Revenue: The total revenue generated by each variant experience.