Channel Groups

"Channel groups" are rule-based definitions of the various sources that drive traffic to your website. They allow you to effectively monitor the performance of all the traffic-bearing avenues leading to your site.

Channel groups reported in Shoplift

Channel groups within Shoplift are constructed with the same rulesets as Google Analytics (GA4). The full list of channel groups and their logic as reported within Shoplift is as follows:

Channel group	Definition
Direct	Source exactly matches direct AND Medium is one of ("(not set)", "(none)")
Paid Shopping	Source matches a list of shopping sites OR Campaign Name matches regex ^(.*(([^a-df-z]|^)shop|shopping).*)$ AND Medium matches regex ^(.*cp.*|ppc|retargeting|paid.*)$
Paid Search	Source matches a list of search sites AND Medium matches regex ^(*.cp.*|ppc|retargeting|paid.*)$
Paid Social	Source matches a list of social sites AND Medium matches regex ^(*.cp.*|ppc|retargeting|paid.*)$
Paid Video	Source matches a list of video sites AND Medium matches regex ^(*.cp.*|ppc|retargeting|paid.*)$
Display	Medium is one of (“display”, “banner”, “expandable”, “interstitial”, “cpm”)
Paid Other	Medium matches regex ^(*.cp.*|ppc|retargeting|paid.*)$
Organic Shopping	Source matches a list of shopping sites OR Campaign name matches regex ^(.*(([^a-df-z]|^)shop|shopping).*)$
Organic Social	Source matches a regex list of social sites OR Medium is one of (“social”, “social-network”, “social-media”, “sm”, “social network”, “social media”)
Organic Video	Source matches a list of video sites OR Medium matches regex ^(.*video.*)$
Organic Search	Source matches a list of search sites OR Medium exactly matches organic
Referral	Medium is one of ("referral", "app", or "link")
Email	Source = email|e-mail|e_mail|e mail OR Medium = email|e-mail|e_mail|e mail
Affiliates	Medium = affiliate
Audio	Medium exactly matches audio
SMS	Source exactly matches sms OR Medium exactly matches sms
Mobile Push Notifications	"Medium ends with ""push"" OR Medium contains ""mobile"" or ""notification"" OR Source exactly matches ""firebase"""
Cross-network	Campaign Name contains "cross-network"
Unassigned	Includes any traffic not categorized into the above

For a list of websites included in each channel group, refer to Google Analytics documentation on source sites.

If you would like to learn more about the underlying logic that provides the filters for various channel groups, refer to the official Google Analytics documentation on Channel groups.