Ending a Price Test

When your price test reaches statistical significance, it's time to review the results and decide which prices to keep. This guide covers how to end a test, apply winning prices, and what happens to your Shopify prices when a test ends.

End your test

When you're ready to stop your test, open the test in Shoplift and click End test. This stops showing test prices immediately — all visitors will see your original Shopify prices again.

When a price test ends, if you tested higher prices, Shoplift reverts your product prices in Shopify back to their original values. Your store's pricing returns to exactly where it was before the test started.

Pausing a test

If you need to temporarily stop a test to make quick fixes, you can click Pause instead of ending it. Pausing reverts all visitors back to the original prices while the test is paused. Your test data stays intact so you can resume later.

Avoid pausing tests unless absolutely necessary. Extended pauses can compromise your test data. If you need to pause for more than a short period, end the test instead, duplicate it to a new draft, and relaunch when you're ready.

Apply your winning prices

If your test prices outperformed the originals and you want to make them permanent, click Apply variant.

You have two options when applying prices:

• Apply to all products: Updates every product in the test to its winning test price at once.

• Apply to individual products: Choose which specific products get the new price. This is useful if some products showed a clear win while others were inconclusive — you can apply the winning prices selectively and leave the rest unchanged.

When you apply, Shoplift updates the actual product prices in Shopify. The new prices become your live store prices going forward.

Applying prices changes your live product pricing in Shopify. Double-check your test results before applying. Make sure the results have reached statistical significance and that the revenue impact is what you expected.

Deciding which prices to apply

Not every product in a price test will show the same result. Here's how to think about it:

• Clear winner (stat sig, RPV increased): Apply the new price. Your customers have shown they'll pay it.

• No significant difference: The price increase didn't hurt conversion. You can apply it to capture the extra margin, since the same number of customers are buying at the higher price.

• Conversion dropped significantly: Your customers pushed back at this price point. Keep the original price and consider testing a smaller increase.

What happens after you apply

Once you apply prices, those become your new baseline. If you want to test further adjustments, you can create a new price test starting from the updated prices. Many merchants run sequential tests to dial in the optimal price over time.