Troubleshooting URL Redirect Tests

Running into issues with a URL redirect test? This guide covers the most common problems and how to fix them.

Variant page shows a 404 error

If visitors assigned to the variant see a "Page not found" error, the destination page doesn't exist or isn't published on your store.

How to fix it

1. Pause the test.

2. In your Shopify admin, verify that the variant page exists and is published. Check the exact URL path — a typo in the URL is the most common cause.

3. Visit the variant URL directly in your browser to confirm it loads.

4. Resume the test once the page is accessible.

Shoplift only handles the redirect. It doesn't create or manage pages on your store. The variant page must be published in Shopify for the duration of your test.

My redirect isn't firing for some visitors

If the redirect works for some visitors but not others:

• Check your targeting settings. If you've set device targeting (mobile only or desktop only), visitor targeting (new or returning only), or audience targeting (UTM parameters, geo), visitors who don't match those criteria won't be redirected.

• Check your traffic allocation. If you're running a 50/50 split, only half your visitors will be redirected. The other half stay on the original page as the control group. This is expected behavior.

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Still need help? Contact Shoplift support.