Ending a URL Redirect Test

When your URL redirect test reaches statistical significance, it's time to review the results and decide what to do next. Unlike template and theme tests, there's no "Apply variant" button for URL redirect tests — you'll need to update your routing manually.

End your test

When you're ready to stop your test, open the test in Shoplift and click End test. This stops the redirect immediately — all visitors will land on the original page again.

Pausing a test

If you need to temporarily stop a test to make quick fixes or edits, you can click Pause instead of ending it. Pausing stops the redirect and sends all traffic back to the original page while the test is paused. Your test data stays intact so you can resume later.

Avoid pausing tests unless absolutely necessary. Extended pauses can compromise your test data. If you need to pause for more than a short period, end the test instead, duplicate it to a new draft, and relaunch when you're ready.

If your variant won

URL redirect tests don't have an "Apply variant" option because Shoplift doesn't control how visitors arrive at your pages. To make the winning page permanent, you need to update the routing yourself.

Depending on how visitors reach the original page, this might mean:

• Updating ad campaigns: Change the destination URL in your ad platform (Google Ads, Meta, TikTok, etc.) to point to the winning page

• Updating navigation menus: If the original page is linked in your Shopify navigation, update the menu link to point to the winning URL. Go to Online Store > Navigation in your Shopify admin.

• Updating internal links: Search your theme code, email templates, and any other content that links to the original URL and update those links

• Setting up a Shopify redirect: If the original URL receives organic or bookmarked traffic, create a URL redirect in Shopify (Online Store > Navigation > URL redirects) so visitors who go to the old URL are automatically sent to the new one

You don't have to do all of these. Focus on the traffic sources that matter most for the pages you tested. If the test was specifically for ad campaign traffic, updating your ad destination URLs may be all you need.

What happens to the pages

Neither page is affected when you end a URL redirect test. Both the original and variant pages remain live on your store. Shoplift only controlled the redirect between them — once the test ends, that redirect stops.

If you no longer need the losing page, you can unpublish or delete it in Shopify.