Create a URL Redirect Test

Create a new test

Open Shoplift and click Create a test in the top-right corner.

Select your test type

Choose Test content.

Then select Test a URL.

Choose your original page (A)

The URL drawer opens with a search bar where you can search for or paste the URL of the page you want to test. This is your A (Original) — the page your visitors currently land on.

Search by page title or paste a full URL (like https://your-store.myshopify.com/collections/summer-sale) to find the page.

Choose your variant page (B)

Next, use the same search or paste bar to find the page you want to redirect visitors to. This is your B (Variant) — the alternative page you're testing against the original.

Configure your test settings

Set the following options before launching:

Traffic allocation

Choose what percentage of visitors see each version. Shoplift defaults to a 50/50 split, which is recommended for most tests. An even split reaches statistical significance fastest and gives you the clearest results.

Goal

Select the primary metric Shoplift uses to determine a winner. Revenue per visitor (RPV) is recommended for most tests because it captures both conversion rate and average order value in a single metric. Other options include conversion rate and add-to-cart rate.

Hypothesis

Write a short statement explaining what you expect to happen and why. A strong hypothesis follows this framework:

If [specific change you're making], then [expected outcome], because [reason you believe this].

For example: "If we add customer reviews above the fold on product pages, then RPV will increase, because social proof reduces purchase hesitation and builds trust."

A clear hypothesis helps you interpret results later. Even if your test doesn't win, a good hypothesis tells you what you learned.

Device targeting

Choose which devices your test runs on: All devices (recommended for most tests), Mobile only, or Desktop only. Use device targeting when your change only applies to one device type — for example, a mobile-specific sticky add-to-cart button.

Visitor targeting

Narrow your test to specific visitor segments:

• All visitors: recommended for most tests

• New visitors only: useful for testing first-impression elements like homepage layout

• Returning visitors only: useful for testing loyalty-focused features or repeat-purchase flows

Audience targeting

For even more precise targeting, set rules based on:

• UTM parameters: target visitors from specific campaigns or traffic sources (for example, only test your homepage layout for visitors arriving from your Instagram ads)

• Geographic location: target visitors from specific countries or regions

• Custom rules: combine multiple conditions to target exactly the audience you want