Overview

Campaigns let you group related tests under a shared business objective. Instead of a flat list of individual experiments, you can organise your testing work into initiatives, like "Improve PDP Conversion" or "Homepage Redesign" and track whether that body of work is moving the metric that matters.

Campaigns are available on the Advanced and Pro plans.

What a campaign is

A campaign is a container. It has a name, an optional objective, and an optional goal metric. You add tests to it either by creating new drafts or pulling in tests you've already run and track progress as those tests move through the testing cycle.

What you can do with campaigns

• Group related tests under a single initiative

• Set a goal metric - CVR, AOV, RPV, CTR, or ATC - to keep your team focused on the right number

• See all tests in a campaign at a glance, grouped by when they started

• Queue up upcoming test ideas as drafts in the Up Next sidebar

• Add tests you've already run to a campaign retroactively

Finding campaigns

Campaigns is a top-level item in the left sidebar, above Tests. The Campaigns page shows all your initiatives organised into two tabs: Active and Completed, each displaying a count of campaigns in that state.

Each campaign card shows:

• Campaign name and objective

• Goal metric

• Live test activity

• Start date

• A progress bar showing how many tests have ended out of the total

Your existing tests

All tests you ran before creating a campaign are available to add to a campaign at any time. You don't need to start from scratch, campaigns work with the testing history you already have.

Still need help?

Visit the Troubleshoot section or contact Shoplift support if you have questions about campaigns.