> For the complete documentation index, see [llms.txt](https://docs.shoplift.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.shoplift.ai/test/campaigns/create-a-campaign.md).

# Create a campaign

You can create a campaign from the Campaigns page at any time. Only the campaign name is required. Objective, goal metric, and tests are all optional and can be added or changed after creation.

{% hint style="info" %}
Campaigns are available on the Advanced and Pro plans.
{% endhint %}

### Steps

#### 1. Open the Campaigns page

1. Click **Campaigns** in the left sidebar.
2. Click **Create a campaign** in the top right corner.

<figure><img src="/files/nfgJaGZbaeOZuLmsk5vG" alt=""><figcaption></figcaption></figure>

#### 2. Name your campaign

Enter a campaign name. This is the only required field. Choose a name that clearly communicates the initiative, for example, "Improve PDP Conversion" or "Q3 Homepage Redesign."

Campaign names can be up to 250 characters.

#### 3. Add an objective (optional)

Use the **Objective** field to describe what this campaign is trying to achieve. A clear objective helps align your team on the purpose of the work and gives useful context when reviewing results later.

The Objective field supports up to 500 characters.

#### 4. Choose a goal metric (optional)

Select the metric this campaign is focused on. The available options are CVR, AOV, RPV, CTR, and ATC. Only one can be selected at a time.

The goal metric appears as a badge on the campaign card and throughout the campaign detail view. It's a reference point for your team not an automatically tracked score.

#### 5. Add tests (optional)

You can add tests to your campaign now or at any time after creation.

**Add new test ideas:** In the **Add new tests** section, type a test name into the input field and press Enter or click **Add**. This creates a named draft that is saved when you create the campaign. You can add as many drafts as you like before saving.

**Add existing tests:** Click **Add tests** in the **Add existing tests** section. A modal opens showing your unassigned tests, tabbed by status — Live, Paused, Draft, and Ended. Select the tests you want to include and confirm.

{% hint style="info" %}
Only tests not already assigned to another campaign appear in this modal.
{% endhint %}

#### 6. Create the campaign

The **Campaign Summary** panel on the right previews your campaign name as you fill in the form. When you're ready, click **Create campaign**.

You'll land on the campaign detail view, where you can track progress, view your tests, and continue building out the campaign.