Create a campaign

You can create a campaign from the Campaigns page at any time. Only the campaign name is required. Objective, goal metric, and tests are all optional and can be added or changed after creation.

Campaigns are available on the Advanced and Pro plans.

Steps

1. Open the Campaigns page

1. Click Campaigns in the left sidebar.

2. Click Create a campaign in the top right corner.

2. Name your campaign

Enter a campaign name. This is the only required field. Choose a name that clearly communicates the initiative, for example, "Improve PDP Conversion" or "Q3 Homepage Redesign."

Campaign names can be up to 250 characters.

3. Add an objective (optional)

Use the Objective field to describe what this campaign is trying to achieve. A clear objective helps align your team on the purpose of the work and gives useful context when reviewing results later.

The Objective field supports up to 500 characters.

4. Choose a goal metric (optional)

Select the metric this campaign is focused on. The available options are CVR, AOV, RPV, CTR, and ATC. Only one can be selected at a time.

The goal metric appears as a badge on the campaign card and throughout the campaign detail view. It's a reference point for your team not an automatically tracked score.

5. Add tests (optional)

You can add tests to your campaign now or at any time after creation.

Add new test ideas: In the Add new tests section, type a test name into the input field and press Enter or click Add. This creates a named draft that is saved when you create the campaign. You can add as many drafts as you like before saving.

Add existing tests: Click Add tests in the Add existing tests section. A modal opens showing your unassigned tests, tabbed by status — Live, Paused, Draft, and Ended. Select the tests you want to include and confirm.

Only tests not already assigned to another campaign appear in this modal.

6. Create the campaign

The Campaign Summary panel on the right previews your campaign name as you fill in the form. When you're ready, click Create campaign.

You'll land on the campaign detail view, where you can track progress, view your tests, and continue building out the campaign.