# Updates to Our Pricing (9/25) We've updated our pricing to reflect the growth of Shoplift over the past year. ### What's Changing On September 1, 2025, we're introducing updated Advanced and Pro tier pricing. | Plan | Tier | Monthly | Annual | | -------- | ---- | ------- | -------------- | | Advanced | 100k | $399 | $299 | | Advanced | 250k | $599 | $449 | | Advanced | 500k | $799 | $599 | | Advanced | 1M | $999 | $749 | | Advanced | 1M+ | -- | Custom pricing | | Pro | 1M | -- | $1,499 | | Pro | 1M+ | -- | Custom pricing | ### Why We're Making This Change Since early 2024, we've significantly expanded what Shoplift can do. We've introduced expanded testing capabilities with Theme, URL, and API tests, and added key workflow improvements like Test Scheduling and our Google Analytics integration. We've also continued to invest in performance, reliability, and the overall experience. This pricing update allows us to continue building the features and improvements you've been asking for, while keeping Shoplift sustainable for the long term. ### What This Means for You **Existing customers:** There are no changes to your current plan. Your active plan will be grandfathered, and you'll retain access to all the features you know and love today. If you decide to upgrade in the future, you'll move to the new pricing. **New customers:** Our updated Advanced and Pro plans will include the new features we're building in 2026, including Price Testing. ### What's Next We're actively working on exciting new features in 2026, of which Price Testing is just the beginning. Our goal remains the same: to make Shoplift the best tool for your CRO needs. If you have questions about how these changes affect your account, reach out to us at . We're happy to help. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.shoplift.ai/account/plans-and-billing/updates-to-our-pricing-9-25.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.